Why It’s Time to Redefine CCRCs for the Next Generation

Continuing care retirement communities (CCRC) have adhered to a paint-by-numbers design and construction model for decades, but this could be changing.

The expected stampede of baby boomers in need of senior living over the next decade is expected to change the design paradigm, as well as what will be expected of CCRCs. Developers and operators such as Garden Spot Village and the Avamere Family of Companies are laying the groundwork for the next generation of CCRCs, and the heavy demands of the boomers.

“CCRCs need to be all things for all people,” Point Development Company Chief Development Officer Ryan Haller said during Senior Housing News’ BUILD conference May 8 in Chicago.

Point Development Company, the development arm of Avamere, is launching Ovation, a “micro-CCRC” concept, in secondary and tertiary markets across the western U.S. Garden Spot Communities CEO Steve Lindsety also spoke at BUILD; Garden Spot is approaching building tomorrow’s CCRC via “pocket neighborhoods” and “co-housing.”

These developments aim to make CCRCs, and senior living, accessible to seniors on budgets, eliminate six-figure entry fees and create authentic senses of community. The discussion also touched upon development headwinds and other obstacles to building CCRCs, and why the industry needs to take redefining what a CCRC is seriously, now.

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